• Taken over Meta and Google Ads end to end, audited both and shipped a V1 strategy (audiences, funnels, angles, budget ramp-up by geo)
• Rebuilt tracking so every creative, landing and geo is measured from click to first payment
• Launched the creative engine (creators, AI, UGC) → 200+ creatives shipped in a month
• Plugged Adkit (already live on Google) into Meta and shipped your first agents: daily perf in Slack, creative briefs fed by reviews and competitor ads, auto-rules
• Tested one new channel: YouTube, TikTok, Reddit or ChatGPT ads

• Scaled paid to a $2M/year run rate with LTV/CAC above 6
• Hit 500+ creatives a month, half new concepts, half iterations on winners
• Handed 80% of day-to-day ops (launches, copy, keywords, reporting) to agents you built
• Given every geo × persona × use case its own hooks, ads and landing, all tracked
• Tested 3+ new channels and turned at least one into an evergreen program
• Built one measurement framework everyone trusts: signup → paid → expansion
• Bonus: shared your playbooks publicly on Linkedin

Build the system first

• Map what running paid at lemlist really looks like day to day, spot what's slow or broken, automate it
• Build agents that brief, produce, launch, analyse and iterate, and get better every week. Stack: Adkit, Claude, Storyblok + Meta + Google Ads MCPs
• Your weekly question: "how does this run without me, and how does it learn?"

Own paid end to end

• Meta first, Google right behind
• Audience first, channel second: find where our buyers hang out, then pick YouTube, TikTok, Reddit, ChatGPT ads or whatever comes next
• Run campaigns across channels with one message and one funnel

Run the creative engine

• Build a creator pool (paid per creative or on perf) + AI production + agencies
• 400–500 creatives a month: 50% new, 50% iterations on winners, 3–5 hooks per concept
• Turn everything we produce (GTM Club videos, influencer posts, webinars) into ads. Kill losers fast, milk winners until they die

Write ads people actually click

• Thumb-stoppers that stand out in a feed full of AI SDR ads
• Emotional and MOFU angles: traction, quotas, commissions, "how do I close my first 50 customers?"
• Our customers' words, pulled from G2 reviews, sales calls and prospect replies
• On Google, copy that matches what people really type. They search like they prompt ChatGPT now
• Steal ideas from fashion, sport and food brands. Never from our competitors

Ship your own funnel

• One ad, one hook, one landing. You build and A/B test them yourself
• You own tracking: events, Conversions API, attribution
• No engineering queue. You have Claude, the MCPs and access to everything

Go granular

• Geo, persona, pain, use case, maturity: break everything down and track every variation
• Consolidated campaign structures so the algos learn, fully granular creatives and landings

Own the budget and the results

• A $2M budget and its ramp-up plan
• Revenue is the only scoreboard. A signup that never pays doesn't count
• Bet big to learn fast. Price the downside before each bet, then cut or scale
• When a test wins, turn it into an evergreen program: set the bar it has to hold, automate it, and decide when it runs on autopilot or moves to a new owner
• Share your learnings every week

Location: Paris HQ or Remote in Europe works.

• Consumer growth DNA: you've scaled paid at a subscription app, a prosumer product or a hypergrowth PLG SaaS. E-com or mobile UA = big plus. We care about what you built, years don't matter.
• Creative-obsessed: you've shipped hundreds of creatives a month and can walk us through your machine
• AI-native: your skills, agents and automations run in production today
• Full-stack: landings, tracking, A/B tests, you ship them yourself
• Revenue-driven: you live in CAC, payback, LTV and ROAS
• Sharp judgment: you know which test is worth running, and when the data (or the AI) is lying
• Bold: spending too little scares you more than spending too much
• Owner: you want this channel to be yours and you show up with a plan
• Fluent in English

• You've run a creator or UGC program paid on performance
• You've scaled YouTube, TikTok or Reddit ads
• You share your playbooks publicly and people follow you for them

Not for you if…

• You need a team to execute
• You stop looking after the signup
• You launch 5 creatives a month and pray the algorithm does the rest
• You open the competitors' ad library before starting anything

Interview process

Interview with Erwan (Vp Growth)

Use case & debrief avec Nicolas (Growth) et Domitille (CMO)

Team meeting with Hugo (Growth) & Lamia (Affiliates)

Interview with Charles (CEO)

Reference check

Offer